All of us draw on our life experience to make inferences about human behavior—to better understand ourselves and others. Unfortunately, our memories may be inaccurate[1] and biases likely cloud our judgments[2].
In an attempt to be as accurate and objective as possible, we turn to empirical research to understand human behavior. Through research, we can presume to know behaviors that are most likely to occur under certain conditions.
Throughout this blog, we will draw on empirical research to understand human behavior. Specifically, we will examine research from social psychology, cognitive science, neuroscience, marketing, and behavioral economics to understand human behavior, emotion, and cognition. From these insights, we will propose ways in which this knowledge may be used in practical application.
1. Koriat, A., & Goldsmith, M. (2000). Toward a psychology of memory accuracy. Annual Review Of Psychology, 51(1), 481.
2. Heuristics and biases: The psychology of intuitive judgment (2002). Cambridge University Press, New York, NY.
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