Psychology

Social Proof

by Patrick John EddyHeuristics and Biases, Psychology, Social Psychology November 17, 2018November 17, 2018No Comments

Social Proof: When the Majority Influences Your Behavior We often look to others to inform us how we should behave in certain situations. This conformity is referred to as social proof. Our compliance may be motivated by our need to understand an ambiguous situation (informational social influence) as well as our need to be accepted by a social group (normative …

The Practical Psychologist

by Patrick John EddyBranding, Consumer Behavior, Marketing, Psychology October 15, 2017November 17, 2018No Comments

All of us draw on our life experience to make inferences about human behavior—to better understand ourselves and others. Unfortunately, our memories may be inaccurate[1] and biases likely cloud our judgments[2]. In an attempt to be as accurate and objective as possible, we turn to empirical research to understand human behavior. Through research, we can …

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